Making digital experiences personal and memorable

Product Strategy | Design | Analytics

I have 3+ years of experience building digital, immersive experiences for the NBA, NHL, and MLS. The startup environment empowered me to develop 0-to-1 features and embrace an iterative mindset, while my partnerships with global sports leagues enabled me to deliver impactful experiences to fans worldwide.

I bring a unique blend of analytical rigor and creative vision to every project. I thrive on turning ideas into reality and connecting teams to drive features from ideas to execution to launch.

Work Samples

Driving live audience engagement through the NBA’s direct-to-consumer events app

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NBA All-Star Rewards Program

Building the NBA’s first loyalty and rewards program to deepen fan engagement through interactive, localized experiences ahead of the All-Star Game

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